Errors in packaging components arise all the time and are part of the game. They are unavoidable. But what is a surprise to most people, is that spelling mistakes are the most common.
The largest investment in error avoidance includes expensive inline web inspection systems, cameras, scanners and most of all, countless hours in manual proofreading time to painstakingly inspect the job. Almost no investment dollars are ever invested to ensure the text copy is free of spelling mistakes. As well, there is hardly any manual proofreading time spent on spellchecking.
“We just received the shipment of our print job and there is a spelling mistake!”
If this wasn’t bad enough, just ask whose responsibility it is.
The customer may be contracting out the development of the copy, and assume spellchecking is done at that time. Internally, no one will be raising their hand.
Why? Because there are so many companies and their professionals in the downstream supply chain, that surely spellchecking must be done by someone.
The truth is, spellchecking is an orphan in most organizations. This actually should not be surprising at all for the obvious reasons.
It is a detailed, painstaking and boring task
Many technical words are complex and long in characters
We live with the error and hope it doesn’t happen again
The printer offers a discount to remedy the situation
This is why spelling mistakes plague so many printed packaging materials.
Misconception #1 – Spelling errors, is part one in a five part series about the misconceptions in packaging quality control. Visit our blog next week for Misconception #2 – The Printer’s Proof.
GlobalVision’s mission is to build software that standardizes quality approvals for product packaging and critical content. Our goal is to eliminate errors and automate inspections so companies can release products with confidence. Helping Businesses Bring Confidence to Quality Control. Learn more about GlobalVision.
What is GlobalVision Quality Control?
Automate Quality Inspections for Fast and Consistent Results. Speed up the proofreading process while improving the accuracy of your work by running digital checks with GlobalVision’s automated quality control tools. Learn more about Automated Quality Control.
https://blog.globalvision.co/wp-content/uploads/2020/01/760w_misconception.jpg270760Reuben Malzhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngReuben Malz2017-10-02 17:17:112021-05-15 13:30:17What to do when you find spelling errors in your print job
Poised to match the success of our quality control platform for desktop, GlobalVision Webtakes cues from both it and Proofware, which serves as its immediate predecessor for use on the cloud. Essentially an overhaul with a focus on ease-of-use and an enhanced feature set, GlobalVision Web is both streamlined and unified… with a more-efficient workflow revolving around effortless access to refined versions of each of our inspection tools.
GlobalVision… on the Web
Honed with new support for HTML5, GlobalVision Web is fast, put simply. That’s not just relative to predecessor Proofware, but quality control standards as well. Obviously gone are the days when companies were forced to take weeks to manually proof shipments back from the printer before sending them off to production. Automated platforms like GlobalVision have long since rendered concepts like proofing fatigue practically obsolete (or unnecessary). But GlobalVision Web’s speed ranks among the fastest of those too.
The secret is part and parcel HTML5. Java and additional plug-ins are no longer required on client systems, helping to maximize efficiency and minimize time wasted by the user. The system’s capacity when loading large files has been increased relative to what it had been with Proofware. As a result, users can also look forward to master and sample files being loaded and then inspected more quickly, effectively getting to the heart of what the platform does best, which, as it so happens, is a great deal.
GlobalVision Weboffers users much the same proofing experience users would get with the desktop platform. That is, with an emphasis on “smooth,” with the proofing itself handled by the system, comprising the same applications (availability to users being based on administrator preferences). Any transition between the two applications should be just as smooth and seamless. The territory, however new overall, is nevertheless familiar between the two. The overlapping applications are just as innovative.
Multiple Apps, One GlobalVision
You’ve got Text to proofread documents as they inch closer to the final product against the originally approved copy. Graphics performs pixel-by-pixel comparisons to achieve much the same goal and ensure artwork remains unchanged from the start of the workflow to the end. Spelling prevents avoidable errors with the aid of a customizable company-specific dictionary. Braille verifies that the dots on packaging components are consistent with any one of a number of different languages, while Barcode translates, checks the quality, and grades probably the single-most important artwork element against industry standards.
Notes, which facilitates the annotation and review of single documents, rounds out the total six applications, showcasing GlobalVision Web’s versatility as a key quality control instrument in any company’s toolbox.
Considering the sheer amount of tools, it may be more accurate to consider GlobalVision Web as the box itself, one with a sleek new look and everything you need, from a quality-control perspective, inside to match.
Want to move on from the magnifying glass? Register for one of our weekly demos or request a personalized demo today.
https://blog.globalvision.co/wp-content/uploads/2020/01/Inspection_on_the_web_Screen.png578620Mike Malzhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngMike Malz2017-09-18 17:49:432020-12-15 19:56:48GlobalVision Takes Its New Look to the Cloud
Aside from the obvious, i.e., their functionalities? Well, they’re used at different steps of the quality-control process. It’s what leads to Quality by Design, a concept popularized within the pharmaceutical industry, among others, that dictates thorough testing of a product at the end of the line does little to guarantee its overall quality. The trick is in ensuring quality at each stage.
Inspecting Text vs. Graphics
Back to the original question, you would use Text to inspect exactly that and Graphics to inspect artwork. However, considering Graphics can detect missing characters as well, the lines get blurred between the two somewhat.
Add in Spelling Inspection, which also inspects text, albeit in a different fashion, and things get dicier. Barcode and Braille Inspection meanwhile make the software that much more versatile, but potentially more overwhelming as well. We’re here to help you make sense of it all.
It’s fair to say that Text Inspection is to be used when comparing two documents with live copy. And, while Graphics performs a pixel-by-pixel comparison of two artwork files, it can successfully detect text differences in specific areas of two similar files.
For example, when comparing an approved PDF file of a carton of medication to a proof, it would detect a missing hyphen between a “2” and a “3” under dosage. Meaning, instead of 2-3 caplets, the consumer would thankfully be spared from reading instructions to take 23 every few hours.
However, Graphics Inspection doesn’t see issues with the font or formatting. It just sees arrays of pixels. The module can detect that missing hyphen because the two files being compared are very similar in layout. The second you try and compare text in a Microsoft® Word® document to the exact same text laid out in a PDF is the second you’ll realize why Text Inspection is necessary.
As soon as the font or font size changes, as soon as text gets rearranged, Graphics will no longer recognize the two documents as being similar. An inspection can still theoretically be run, but the result will be more recognizable to a Christmas tree than any of the two documents being compared based on how much it’s lit up with flashing differences. The copy may be exactly the same, right down to every comma, but it won’t matter.
Step by Step
That’s why the tools are available as separate modules within the same program. They have different functions, but are meant to be used together… as complements to one another. The simplest way to describe the process would be the following: Check the quality of a given file with the tool that corresponds to the step at which you are.
So, for example, if you’re in the marketing department and developing the text component, use Text (and Spelling, which should actually be used at every step that copy is altered). If you’re coming up with artwork as a member of the graphics or creative department, use Graphics.
Braille, created separately by a specialist, is usually inserted at this stage too. A for-position-only barcode is meanwhile inserted as a placeholder as well. The printer can be responsible for placing the real one immediately prior to printing. As a result, it’s critical that the barcode be inspected prior to that point of no return (along with the entire file).
Quality by Design
The ability to inspect the same file(s) with each mode simultaneously comes in handy both here and when comparing the final print to the approved PDF. You may not be responsible for a specific step in the creation process, but you may still be in charge. Running a batch inspection lets a quality manager find out at which specific step of the process there was a hiccup.
If everyone inspects the file at the point they should, there shouldn’t be any at all. However, it’s just one more precaution to take to prevent issues much more serious than a mere hiccup from being discovered later on, potentially in the hands of a customer as a worst-case scenario.
Quality by Design, as it pertains to quality control, essentially argues to ensure with 100% certainty that the quality is there after you’ve completed your step of the process. Put another way, it argues not to move it along to the next person if you can’t. That’s something everyone should be able to get behind and where the real logic should come into play.
Register for one of our weekly demos or request apersonalized demotoday to find out more about how automated quality control can streamline your packaging process.
https://blog.globalvision.co/wp-content/uploads/2020/03/multi-errors-1024x651-1.jpg6511024Ryan Szporerhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngRyan Szporer2017-07-14 13:13:402020-12-15 19:57:28The Actual Difference Between Quality Control Inspection Apps
The saying goes that it’s not necessarily what you know, but who you know. When it comes to quality control, it’s a little bit of both.
Let me explain: It’s common to only hear of automated software solutions, like GlobalVision, through the grapevine. Not so much through an ad or viral marketing campaign.
Quality-Control Question & Answer
In fact, that’s one of the common questions sales people get when they’re out in the field: “How come we have never heard about this before,” which speaks both to their skepticism and, inevitably, how impressed they are once they’ve seen a demo firsthand. An inspection that might have taken hours takes mere seconds instead.
“How could we not have heard about this before,” is probably more of an accurate way to phrase it. The answer? More often than not: The admittedly niche product is not something for which they had been looking.
Imagine being told by a supervisor to dig a hole and the size of the project is such that it can be done with a shovel. Never mind the fact that it shouldn’t have to be. A shovel is still what you end up using. It wouldn’t occur to you to get it done in a tenth of the time with a backhoe if you had never used one before. Most people don’t look for the best solution possible unless given explicit instructions to. They look for what’s familiar or what’s readily available instead.
Granted, renting a backhoe can be expensive, so to make the metaphor as fitting as possible, it might be best to substitute in a something (even) more cost-effective than the shovel. Say an enchanted spade that magically does all the heavy lifting for you instead. That’s just the nature of the new landscape, due to the exponentially fewer resources required to complete the task at hand.
No Shortcuts, Just Shorter Times to Market
Just like you would look for a shovel to dig a hole, proofreaders would look for a magnifying glass when handed a proof from the printer. What results is a time-consuming adventure that can be incredibly frustrating. Not only can it be hard to see the characters (hence the magnifying glass), but the size and layout difference between the two versions can be dramatic. Your eyes are forced to shift back and forth, often losing their place. Much like you would need a phone number that was just recited to you repeated again, you can’t remember what you just saw.
Don’t worry. The short-term memory loss isn’t clinical. Just one more sign of proofing fatigue and how hard manual proofreading can be. It’s common for GlobalVision sales reps to give prospective clients an on-site exercise to illustrate just that. It’s just important to note that, in pharma and other industries, the stakes are significantly higher than when playing spot-the-difference in the Sunday edition of the paper.
Some customers may get through the exercise quickly, but is the accuracy there? How accurate do they want to be… or need to be? Usually very. That’s where the return on investment truly enters into the equation. It’s an equation that features a surprisingly simple solution, especially once you know what it is that you’re looking for: an easier and better way to proof.
GlobalVision is the leading developer of quality control technologies for retail and pharmaceutical packaged goods. Learn how GlobalVision can help ensure data integrity usingAutomated Proofreading.
Want to move on from the magnifying glass? Register for one of our weekly demos or request a personalized demo today.
You may have already noticed the sleek, revamped look of the GlobalVision website. It’s since extended to our brand-new, easy-to-use Help Center, which provides users with all the know-how they need to get the most out of their automated quality control software. It comes fully equipped with all the fixings you’d expect to ensure any knowledge you require go smoothly.
All in One Place
In-depth blog entries and regularly posted instructional videos detail tips and tricks on using and your GlobalVision software. Community forum access meanwhile offers up the opportunity for you to discuss GlobalVision products and best practices with customers just like you or to provide us with feedback, whether it’s positive or something that can be improved upon in a future release.
We’re always looking for ways to improve upon our products and ready to help you through any issues you might encounter. You can also leave us a message by clicking on the box at the bottom of your screen. Resolving any issues you may have is our highest priority.
Create your account
You can even track individual tickets that you open through the revamped My Requests feature. It’s all as simple as first creating an account, then submitting a ticket, and finally clicking to track it. To create an account:
Click Sign in at the top right-hand side of the page
Sign up next to “New to GlobalVision?”
Submit the completed form that pops up
Wait for the verification e-mail
Set up your password accordingly.
File Tickets Online
To file a ticket, you can either click at the bottom of the Main page or the “Contact technical support” link in the footer of any page. That launches the Support Request form. When you’ve filled out all the required fields, just click Submit Support Request.
Even without an account, you can file a ticket by following the steps immediately above. However, if you’d like to track its progress, you need to be logged in first. Once the ticket is submitted, click on your name in the top right-hand side and select My Activities from the drop-down menu. Any updates to comments you’ve made on articles or topics are visible too.
It all comes back to the GlobalVision community, of which you’re a part. You’ve got a say too. We’re here to listen.
https://blog.globalvision.co/wp-content/uploads/2020/03/760x399_help-center-has-answers.png401761Ryan Szporerhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngRyan Szporer2017-06-07 15:53:052021-08-10 13:27:58You’ve Got Questions? The GlobalVision Help Center Has Answers.
You see the words “web,” “cloud,” and “Internet of Things” just about everywhere you go these days. And, even if you were to blindfold yourself, you probably wouldn’t last 10 feet without hearing something about the internet instead (and/ or walking into a wall).
Don’t worry, though. There’s probably an app for that, to help vocally guide you to wherever you were going. The thing is, everyone… everything rather is headed in the same direction.
With the mainstream accessibility of broadband Internet and 4G, users can access their favorite web-based and mobile applications wherever and whenever they want. However, not all applications are created equal and the convenience afforded by the internet has different levels attached to it. Other factors like affordability and security considerations appear at the forefront of the ongoing debate between web-enabled and web-based applications.
Who comes out on top?
Web-Enabled
Web enabling is the process of taking an application and providing access to it via a solution like Microsoft Remote Desktop or Citrix. The entire user interface is streamed across the web and looks exactly as it would installed on a PC.
There is an inherent advantage to this approach. IT departments can provide employees with remote access to older, legacy programs to maximize the return on investment on specialized applications deployed across the company.
Those same applications may be firmly entrenched within the organization as key components, mission-critical to its processes and subsequent successes.
That ROI takes a hit though with added costs of maintaining a whole Citrix environment, not to mention all the extra network bandwidth usage from streaming video-like graphics across the web.
Often, it requires a client plug-in (ActiveX) control to be installed in the background. Plus, integration with web-based systems remains limited because the program in question is still just a desktop application, after all… albeit with extra layers tacked on to enable functionality over the internet.
There are also security risks with incorrectly implemented Citrix servers; Since remote desktop access to Citrix servers requires different permission levels for different users, there is the potential for unauthorized access to certain files on a Microsoft Windows file server.
Web-Based
Comparable to a website both in terms of appearance and functionality, a web-based application is written using a language like HTML. It is designed to run directly within a web browser, and, more and more thanks to mobile-responsive web applications that automatically rearrange their layouts to accommodate different-sized screens, on any kind of device.
Meanwhile, one disadvantage is the required standardization of browsers across the company to ensure a consistent user experience. Another is the web in general to ensure a user experience to begin with. Whereas web-enabled applications are based on desktop versions, web-based applications are based on, well, you guessed it. If the internet goes down, so too does the app.
That being said, functioning internet is pretty much a pre-requisite to running a business these days, and web-based applications are generally considered to be more cost-effective relative to their web-enabled cousins. For example, because the application runs directly in a browser, there are no additional applications to install.
Furthermore, the applications themselves only need to be installed and updated on a single host server instead of on each workstation, which also means tighter security, not having to focus on countless systems (as far as the single application is concerned).
Web-based applications can be hosted by the vendor, as in the classic Software-as-a-Service model, or the client, with several potential arrangements out there. This plays further into the notion that the web-based approach benefits from superior flexibility. Up-front and subscription-based pay schemes exist (although, in terms of hard cash doled out, both tend to even out over time).
Another advantage is that web-based applications can integrate near-seamlessly with the vast ecosystem of other web apps such as Salesforce CRM, Documentum, and cloud-based storage because they are cut from the same technological cloth.
With the growing trend of mobile devices being used as means to access apps remotely, research firm Gartner declared heading into 2015 that cloud and mobile computing will keep on converging, promoting the development of centralized applications for use anywhere. That sounds awful like a bet on “web-based” moving forward. A few years later, nothing has dispelled the argument that it’s more of a future-proof option… if you’re in the position to have an option between the two, anyway.
Which One Is Better?
Sticking with the mobile device example, deciding between a web-enabled application and a web-based application is like deciding between smart and flip phones. Both can make calls, but you gain access to a much larger ecosystem of integrated apps with your smartphone’s newer technology.
Everything may be headed in the same direction, and web-enabled and web-based applications each take you from Point A to Point B. However, it’s Points C-Z that are the issue. Roads are opening up as we speak and a trusty 18-wheeler representing web-enabled applications might not be able to fit through tunnels out of town. Not like a sleek, mobile-device-friendly sedan anyway.
For more information on this constant debate, please visit:
GlobalVision is the leading developer of quality control technologies. Learn how GlobalVision has provided new business opportunities across all industries with an extra layer of security.
https://blog.globalvision.co/wp-content/uploads/2020/01/company-web-enabled-app.png6311200Jonathan Houhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngJonathan Hou2017-05-25 14:18:052020-12-15 19:57:34Why the “Web-enabled” App Isn’t Really a Web App
With autocorrect and spell-check as commonplace as it is today, typos should be nearing extinction. However, even with today’s helpful technology and auto-correct-capable word-processing software, errors still slip through the cracks… some of them of the embarrassing variety.
Spelling errors and the lack of vigilance that’s often at the root of the problem are luxuries you cannot afford. And, yet, at one time or another, everybody experiences that feeling in the pit of their stomach once they discover a mistake has been made. What separates the best firms from the rest is how they make it right… and help ensure it rarely if ever happens again.
Here’s a look at 15 cringe-worthy typos that clearly illustrate that, when it comes to uncovering errors, human eyes aren’t enough.
1. Amazon typo takes the internet down.
Earlier this week the internet came to a halt, when Amazon’s S3 web service went down, causing an outage on many different web services and devices. The cause? A typo. One of the Amazon engineers was trying to figure out what was causing lag on their S3 service. “Unfortunately, one of the inputs to the command was entered incorrectly, and a larger set of servers was removed than intended,” Amazon said. “The servers that were inadvertently removed supported two other S3 subsystems.” Amazon has since apologized for the error.
2.“Royal Australlian Navy”
Typos do happen, and they can happen to the best of companies… and countries apparently. Although you’d think a military presumably backed by billions of dollars could afford a copy team capable of writing out its nation properly, with Australian officers serving in the Middle East once forced to wear uniforms featuring badges spelling “Australian” with an extra “L.”
Maybe Australia should get a pass, as the production of the badges had been reportedly outsourced to a firm in Hong Kong. It makes it hard to justify even a single extra letter, let alone one on countless soldiers proudly serving their nation. Count this one as a big “L” in the loss column.
3. “For every detal”
The holiday greeting card company, Stratford Hall, which prides itself as “always upholding the highest standards for every detail,” sure let those standards lapse when they left out the “I” in “details” on this ad. As embarrassing a mistake as it was, at least they didn’t misspell Santa. The devil really is in the details.
4. “Barack Obama Plays Football…and For England?”
Germany may have won the 2014 FIFA World Cup, but England takes home most embarrassing mistake honors…and that’s beside the epic fail that was the country’s early exit in the group stage.
A junior staff member at a merchandising company was blamed for mistaking President Barack Obama for player Chris Smalling while sourcing royalty-free pictures to appear on collector’s mugs. That’s in spite of reports indicating the boss had proofed and signed off on the designs afterward.
Scapegoat or not, the staff member reportedly faced demotion for the mistake (or costly, nonsensical political statement). The company itself? It was forced to try and offload the stock to clearance resellers.
5.“Alec Baldwin or Donald Trump?”
As far as political statements go, you arguably can’t go much further than erroneously identifying actor and Donald Trump- impersonator Alec Baldwin as the current president of the United States himself.
Dominican newspaper El Nacionalowned up to the mistake, apologizing to readers and “anyone affected.”
6. “Click her”
Madison Pediatric Dental may have been looking for a full-time employee, but a lot of angry grammar critics probably emailed them instead. They forgot an “e” in the word “here” and wound up with “click her.”
7. “Not Everything Needs to be Done…”
Sometimes typos appear in the most obvious places such as tag lines. Reebok learned the hard way with this ad, in which “eveything” was used instead of “everything.”
Don’t give Reebok too much credit for being clever here, even if proofreading is one thing that can’t be undone in a New York Minute. “Everything” ended up being spelled correctly in another version of the same ad, making getting this specific ad campaign out more of a marathon than a sprint to the finish line.
8. “Porsche Boxter”
On the subject of speed, Reebok should count its lucky stars it at least didn’t misspell its own name. Porsche’s brand equity probably took a hit when these billboards, misspelling “Boxster”, appeared all over London. Maybe even more humiliating?
The tag line in the ad: “For some things in life, there will never be an app.” Maybe not (yet) to replace the thrill of driving. Probably one or two… that even cover company-specific terms and brands.
9.“Pure Genious”
It doesn’t take a genius to catch this spelling mistake, which unfortunately for H&M appeared front and center on one of their T-shirts…in the very first word. Considering it’a famous quote from inventor Thomas Edison, simply copying and pasting it from any number of online sources probably could have avoided any embarrassment in the first place.
Of course, there’s always the chance the mistake was made on purpose, and the t-shirt was a high-brow (failed) stab at irony. Considering the Swedish company seemed to decide to sweep the alleged mistake under the rug, and make only the shorts in the shot available off their corporate website instead, and stop selling the shirt online, it probably wasn’t. No word yet on how much perspiration resulted at H&M headquarters following the blunder.
10. “Demands Pols”
This one takes the prize for ironic humor. In the Fox Nation headline, “Father Demands Pols Remove Illiterate Obama-Backing Daughter from Voter Rolls,” the writer herself is at risk of being called illiterate. While the headline may not have been connected (to this day) so as to avoid having to change the URL, there is no excuse for the other typo in the piece: “Along” was incorrectly used instead of “a long” in a quote from the father in question.
11.“A Better Amercia”
It probably wouldn’t have saved former Republican nominee Mitt Romney the 2012 U.S. election, but it would have saved him some embarrassment for sure. His “With Mitt” iPhone app, which supporters used to overlay slogans on photos to personalize them, hilariously misspelled “America.”
Campaign spokeswoman Andrea Saul was quoted as saying she didn’t think voters would care about the typo. A presumably proofread update had been sent to Apple anyway. You know, just in case they did. Well, the votes are in…and who knows? He might have lost out on the spelling-sticker vote as a result.
12. “Resident Evil Revelaitons”
This popular Capcom video game made it through the proofreading process with the word revelations glaringly misspelled on its box.
After the, uh, revelation was made, Capcom opted to right the wrong as much as possible, by repackaging all subsequent shipments with the revised insert. They even went the extra mile by offering new packaging to any customers who had been “affected” by the error.
Considering the game franchise revolves around a zombie apocalypse, maybe count the lack of the typo “infected” instead as an unfortunate missed opportunity to make light of the situation.
13. “Valley Newss”
This falls into the “truly shameful” category. Newspapers always have tight deadlines, and sometimes typos happen. However in this instance, Valley News incorrectly spelled its own name.
Somewhat admirably, the paper owned up to its mistake, admitting to it in a subsequent Editor’s Note. Sure, it could have been ignored the typo and hoped no one noticed…or more accurately cared. It was the first thing readers would have seen in large font on the front page after all; Readers are going to notice.
Another alternative solution we’re half-glad the paper didn’t seem to entertain? Make the change permanent and pass it off not as a mistake but an advertisement of even more news being covered inside. That’s not a typo. It’s marketing.
14. ” Be A Biomedical Technincian”
At an institute of higher learning like Cincinnati State, you would assume basic spelling would be a priority. However, the school couldn’t get a simple four-word ad right. Thankfully being a biomedical “technician” probably has more to do with science than spelling.
At least it amounted to an easy fix. Two billboards featuring the error were reportedly replaced in due time. No word yet on how many disappointed applicants had to settle on careers as bio medical technicians instead.
15. “Republica de Chile”
Rare coins can be worth a lot. Unfortunately, 5 million of these 50-peso coins, which misspelled Chile, were issued back in 2008, with the Chilean mint opting at the time to keep them in circulation in spite of the resulting humiliation.
Typos are embarrassing to say the least. However, if you are in business long enough they are bound to happen. GlobalVision’s Spelling Inspection can help in catching errors before they go out.
Editor’s Note: This post was originally published in April 2016 and has been completely updated and revamped.
GlobalVision is the leading developer of proofreading technologies for quality controlled materials. Learn how GlobalVision can help ensure data integrity usingAutomated Proofreading.
https://blog.globalvision.co/wp-content/uploads/2020/01/damian-zaleski-RYyr-k3Ysqg-unsplash-scaled.jpg13142560Ryan Szporerhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngRyan Szporer2017-03-22 15:09:082022-03-12 14:07:1814 Typos That Will Make You Cringe
Sometimes as a printer, a fresh set of eyes isn’t enough… Many acknowledge proofing fatigue to be a legitimate threat to jobs getting done properly and on time.
However, until an obvious error either you or the client should have caught catches up to you instead, ending up on the final printed materials, it’s easy to dismiss proofing fatigue as something that would never happen on your watch.
What is Proofing Fatigue?
Proofing fatigue is what results from hours upon hours spent on the same document. We’re not even talking consecutive hours, but cumulative time spent reviewing the same packaging, for example.
You may not be physically tired, but, mentally, your eyes see the same thing, leading to careless mistakes that you otherwise wouldn’t miss.
“You Signed the Proofs”
Consider the following, though: You’ve just finished the third round of corrections from the client, you’ve lost two days on the schedule and deadlines have become that much tighter because the delivery date remains the same.
You’ve essentially been looking at what feels like nothing but the same job for days. In the end, you feel you’ve done your due diligence when you give the new changes a quick glance and disregard everything else you’ve spent so much time looking at before.
Why should there be anything wrong there, you might think… even if your instincts tell you it would be better to go back and be more thorough.
The client is thinking the same thing and finally signs off and the job moves into production. Thankfully, you don’t need to worry about the back and forth anymore… for now anyway.
There’s still that feeling in the back of your mind that a quick glance through wasn’t enough and, bowing to the pressures to get things done today, you’ve only sacrificed larger headaches down the road for short-term peace of mind.
It shouldn’t be a surprise then when, a few weeks later, you get a call from the client letting you know there is an error. Sure enough, there’s the mistake right where the client said it would be, as clear as day. The job needs to be reprinted and the dance begins…
You tell the client: “You signed the proofs.”
The client responds: “You made the changes.”
This costs everyone time and money and might even become more expensive should a competitor take the opportunity to walk into the client’s office with a compelling argument as to why they should give them a try instead.
Delivering What the Client Is Looking for
When the pressure is on to deliver, it’s easy to miss the obvious, whether it’s due to tight scheduling, clients making last-minute changes, or sales pushing to get the job done. That’s why it’s critical to take the time to get it right on one of the first rounds of feedback, with both the client and printer needing to work together, each making a point of thoroughly comparing the printer’s proof to the final PDF.
Alternatively, or even in addition, good quality control keeps the back and forth to a minimum and ensure no one finds unwanted surprises on the packaging once it’s too late. Especially not the end user.
Here is the story of CRW Graphics, a commercial printing company whose business covers the gambit of printing from postcards to sewn books.
CRW Graphics Customer Story
“I’m a pre-press manager so anytime I can confirm what went out to the customer is 100% – that speaks volumes.”READ THE STORY
GlobalVision is the leading developer of proofreading technologies for print and packaging companies. Learn how GlobalVision can help ensure data integrity usingAutomated Proofreading.
https://blog.globalvision.co/wp-content/uploads/2020/01/760w_fatigue.png316760Ryan Szporerhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngRyan Szporer2017-03-08 16:03:442020-12-15 19:57:40Eliminating Errors Due to Proofing Fatigue
AtGlobalVision, we understand the importance of aiming for perfection. With so much competition across endless industries, one slip up could mean the difference between the success or failure of a business’s quarter for the business.
All that pressure and resulting stress doesn’t do anyone any good. Knowing that we have the power to not only help clients improve the efficiency of their businesses but also to focus on more important things inspires us to push forward.
Each day we think to ourselves, “How can we improve, how can we do better so our customers can as well?”
That type of thinking is what caused us to recently get inspired, look inward, seek client feedback and revolutionize our existing products.
For decades, GlobalVision has helped companies detect errors sooner and more consistently. We’ve preserved the integrity of brand images day in and day out, but knew that what we were doing could be better.
After countless late nights and weekends of diligent work, we’ve combined the entire suite of GlobalVision technologies into a single, unified platform for desktop deployments. Now, our clients can protect the quality and legitimacy of their businesses right from a desktop computer. Why does any of this matter to you?
Let’s take a closer look.
Efficiency, efficiency, efficiency
Some of our existing and prospective clients may be thinking, “Our process of proofing files with GlobalVision software worked seamlessly before. Why change it?” Well, there was a time we also thought it was efficient to use multiple applications to find inconsistencies.
With the unification of our software into one application, we’re trimming away unnecessary steps needed to ensure best-in-class quality inspection. Simply by reducing time spent switching between separate applications, employees can rapidly increase their productivity and as a result, revenue and profit for their companies.
As they say, time is money.
Here Are Some Other Ways We Have Made The New GlobalVision Platform Better:
Added the ability to view and analyze Process Colors.
Enabled batch and booklet inspection of graphics, allowing pages with different orders or ganged sheets to be inspected in a single pass.
Improved support for color separations.
Included the ability to create profiles for all inspection modes for more flexibility.
Allowed operations to run inspection sets and generate a single report.
Added the option to operate multiple modules simultaneously with the new multi-inspect mode.
Provided side by side viewing for graphics inspection.
As you can see, the GlobalVision team has been hard at work. Each of these updates was painstakingly thought through with the productivity of our clients in mind. And while the software is new, the same intuitive user interface hasn’t gone anywhere. At its core, it’s still the same quality control platform you know and love. We hope you’re as excited as we are about this monumental product launch!
GlobalVision is the leading developer of proofreading technologies for retail and consumer packaged goods. Learn how GlobalVision has helped Consumer Goods companies of all sizes in quality control.
https://blog.globalvision.co/wp-content/uploads/2020/01/GV_SolutionsScreens3-07-01.png611994Mike Malzhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngMike Malz2017-03-03 03:23:072020-12-15 19:57:41The GlobalVision Platform has Transformed and it’s No Mistake
Did you know that a company’s text copy can contain errors even after it has been approved? Even though you’ve had the watchful eyes of many proofread your copy, how can you be sure that your text is entirely error-free? Without proper revision processes, seemingly minor yet critical errors can go unnoticed, causing potentially catastrophic outcomes if not uncovered on time.
In this blog post, we’ll take a deep dive into what exactly causes these errors and how to avoid them for good. Read on to learn more.
In a perfect world, once a piece of copy has been revised for errors and given the green light, that copy has been finalized, and no additional revision steps or proofreading is needed. Right? Unfortunately, that’s not always the case, and you should constantly be checking copy at every stage of the creation process to ensure a truly flawless final product.
For example, if you use a specific computer to create your text and then print it out using an inkjet printer (WYSIWYG), what appears on screen will most likely appear identical when printed page-by-page with no mistakes or errors introduced along the way. But what happens when you switch up steps and factors in the process?
“How did the text copy that I wrote, change in the printer’s proof?”
Businesses often heavily rely on written word to create brochures, websites, letters, and more. Yet, how can you ensure that your meticulously written copy will look the way you intended it to once it has been printed?
More often than not, if you are working with trusted and standardized equipment, your print will most likely be relatively flawless every time. However, as soon as you deviate to unfamiliar and new equipment, that’s when problems may arise. For instance, try printing your text file on an unfamiliar inkjet, laser, or dot matrix printer. Sometimes technology and certain equipment don’t want to cooperate! It may be too old, too new; you may need to update your settings, or certain aspects of your file won’t be compatible with the printer. Also, the printouts from this new and foreign printer will most likely not exactly match the ones from your tested and trusted printer.
Matters will only get more complicated when you add more factors into the mix. Say you hand over your copy to the design department and have your graphic designer include it in an artwork file. The designer creates the artwork file on a Macintosh computer using Adobe Illustrator. However, the original copy was created using Microsoft Word on your PC. See where this is going?
By the time the graphic designer finishes typesetting the approved text into the artwork file and that file is printed out on an unfamiliar printer model, the chances of the copy coming out as initially intended are pretty low. You shouldn’t be surprised to see that the text copy will be printed out with many unexpected changes!
Don’t be surprised! Proofreading should be done at every stage of the revision process, including after adding it to the artwork file by a graphic designer.
Here are some reasons why you should never assume that the text copy hasn’t been changed in the creation process:
Word Processor software versions are different on every computer.
Word Processors vary from brand to brand.
Fonts are different on every computer.
Printer drivers vary on most printers.
Printers are of different models and brands.
Graphic Artists use different software, versions, and computers.
Electronic to hardcopy printout is a major leap.
Electronic to hardcopy printout is a conversion.
How can you find errors in approved text copy?
Proofread your text for errors before submitting it to be approved.
Use a spellchecker and grammar checker to find mistakes.
Read your text aloud to catch errors you may have missed.
Have someone else proofread your text for you.
Check the formatting of your text to make sure it looks correct.
Make sure all the links in your text are working correctly.
Want to be 100% confident in the accuracy of your work? To ensure that you are catching all file errors on time, get started with GlobalVision!
GlobalVision is the leading developer of proofreading technologies for retail and consumer packaged goods. Learn how GlobalVision has helped Consumer Goods companies of all sizes in their quality control processes.
For more information on GlobalVision and the Quality Control Platform for print and packaging, please visit globalvision.co or email: info@globalvision.co
GlobalVision provides a solution that streamlines quality assurance by eliminating errors and automating inspections allowing companies to release products with complete confidence. We help businesses bring confidence in their quality control.
The company’s mission is to build software designed for businesses, providing them peace of mind when it comes to selecting suppliers before making significant investments into production facilities or purchasing raw materials. As an industry leader since 1997 – GlobalVision is by your side, making sure everything goes smoothly in your revision processes – from beginning to end.
https://blog.globalvision.co/wp-content/uploads/2020/01/760w_misconception3-1.jpg270760Reuben Malzhttps://blog.globalvision.co/wp-content/uploads/2021/10/GV_Blog_Logo_02.pngReuben Malz2016-10-20 18:44:542022-01-28 18:16:54Finding errors in approved text copy
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