In today’s digital age, a new threat presents itself to businesses that are heavily reliant on data. Many data-driven organizations rely on data integrity to be able to conduct their business operations without issues. These businesses must take great care to ensure the consistency, accuracy, validity, and safety of data.
In the pharmaceutical and life sciences industry, any type of packaging error can lead to negative consequences for a company. Complete recalls could be needed, affecting the brand’s reputation and potentially resulting in lawsuits or damage to a patient’s health.
Product development and manufacturing are at the forefront of any pharmaceutical company’s business activities. Research and development, as well as product innovation help, are key factors in differentiating one company from another in the pharmaceutical landscape. In such a competitive and regulatory environment, a successful product market integration is essential to the success of your company.
With so much competition between brands, packaging design is a key way to distinguish your company from others and thus persuade consumers to purchase your products. That is why brands must take great care to avoid little errors that can ruin a great packaging design.
The creative process can oftentimes be messy due to its collaborative nature. From the brainstorming phase to the actual execution of ideas, creating content for brands with complex and multi-dimensional requirements is no easy feat. A fragmented creative process can be enough to put a halt to any given project, especially within marketing and creative agencies that include several different departments and strict deadlines.
The modern business era has been characterized by a constant need to produce and deliver products with speed and efficiency. Long delays can result in financial losses and wasted resources that could have otherwise been used to acquire new business. Globalization and digitalization have redefined the standards of business practices by enabling companies to sell their products in various foreign markets. In turn, competition between brands has increased exponentially and companies are being held to the highest standards of customer satisfaction.
The automated inspection of pharmaceutical packaging has become essential to the day-to-day affairs of companies wishing to attain the efficiency and error-free work that is demanded of them. In addition to the rigorous quality control implemented on the products themselves, it is important to ensure the compliance of packaging and labeling information.
Automation comes in many forms and covers a wide array of modern technologies that can operate without the help of consistent human intervention or supervision. The first benefit that emerges from this is the idea of reducing workloads. Having an automation system or software implemented at various stages of your workflow will allow you to spend more time on other projects and leave you with additional resources.
One particular area to which CPG brands must pay close attention is quality control. In the consumer goods industry, the quality of labels and packaging is just as important as the quality of the product inside. These types of labels and packaging components contain product-specific information and suggest critical content that is carefully written and placed in order to protect the end-users.
If you’ve clicked on this article, chances are you’re considering implementing a quality inspection system in your organization. Maybe your business is losing money due to delays in the quality control department, maybe you’ve had a critical error slip by unnoticed, or maybe you just want to give your team the tools they need to get the job done more efficiently.