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Dempsey Corporation Transforms the Label Review Process with GlobalVision

Date: November, 2023 | CategoryCustomers Author: Hana Trokic


About Dempsey Corporation

With over 35 years of experience in the consumer goods industry, the Beauty Division of Dempsey Corporation understands the complex needs of customers when it comes to product development, sourcing, quality assurance, and logistics. 

Located in Toronto, Ontario, Dempsey’s Beauty Division is a private label that produces an array of products under common retail brand names. With a commitment to going above and beyond for their customers, Dempsey recognizes the importance of a strong quality control process.

Today, Dempsey is represented by a diverse group of international experts based in five countries with the one main goal of delivering value. 

The Challenge: Ensuring Accuracy of Large, Complex Files 

Prior to implementing digital quality control, the company was outsourcing specific elements of the label review process. Numerous label versions were created with label workflows interchanging between internal teams, clients, and packaging producers. 

For Dempsey Beauty’s quality assurance team, this led to difficulties in managing approvals, especially with regard to ensuring that all teams were using the most recent and relevant version of a file. 

What’s more, with product labels containing large ingredient lists which are very text-heavy, manual proofreading became increasingly difficult, especially when the team started succumbing to proofreading fatigue, occasionally missing some content errors as their eyes started to adapt to the content. Ultimately, these errors often resulted in financial losses as well as reputational damage.

Before implementing GlobalVision, the majority of proofreading fell into the hands of one person to review labels at the regulatory and quality assurance levels. This created a vulnerable and risk-prone step in their process, as the onus fell on the proofreader – a single person who mainly relied on the human eye for quality control. 

To help reduce the risk of human error and assure the accuracy of their large volume of labels and content, Dempsey decided a change was needed in their quality control process to ensure  the credibility and accuracy of their products, and maintain their position as a leader and household name in the beauty industry. 

The Solution: Replace Error-Prone Processes with Accurate Automated Solutions

After exploring various solutions on the market, Dempsey Corporation made the decision to  incorporate GlobalVision into their quality control processes to eliminate errors and fatigue caused by manual proofreading. 

They decided to implement this automated solution as an additional layer of review, giving them peace of mind and allowing them to focus more efforts on other important  areas of quality assurance. 

Additionally, Dempsey’s Beauty Division wanted to improve their market position and stand out against competitors, and they felt that implementing GlobalVision would contribute to their success in this area. “It’s the gold standard of quality assurance, to be able to assess a label with the same level of scrutiny regardless of the number of labels there are and how tired your eyes might be,” says Charles Inthathirath, the Quality Assurance Manager at Dempsey’s Beauty Division.

The Result: Increased Productivity With GlobalVision’s Automated Software 

After implementing GlobalVision’s Quality Inspection Platform, the company has benefited from significant time-savings along the entire quality control process. In high season, Dempsey’s quality department can use the GlobalVision software to replace half a day’s worth of label reviews, allowing them to review more labels in a shorter time period. 

When it comes to replenishing inventory in the production phase, having GlobalVision has been a huge help in approving labels that are in queue for print.

Aside from accelerating text-heavy reviews, the quality team appreciates GlobalVision’s barcode inspection tool, especially the human-readable value and grade provided by the software, which allows them to ensure that barcodes are always compliant with industry regulations before they go to print. . “Overall, the software is great! We also appreciate the extra training available to us,” says Inthathirath. 

They’ve been able to measure the success of implementing GlobalVision by measuring their productivity levels. With GlobalVision in place to help improve the efficiency of their  label review process, the quality department has been able to allocate resources to other areas of quality assurance and they’ve seen an increase in efficiency across the board.

Looking Ahead with GlobalVision

As they look towards the future, the company sees itself moving forward by expanding their beauty line to include eye products while also pushing towards more environmentally friendly and sustainable packaging. 

Going above and beyond to meet and exceed the needs of their customers will always be top priority for Dempsey’s Beauty Division. That is why they continue to use GlobalVision in their label reviews to ensure the complete accuracy, credibility and quality of every product that goes out to the market.