How to Increase Customer Acquisition Through Automation

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Date: May 4, 2020 | Category: Proofreading | Author: Kayla Caticchio

Once upon a time, in a land far far away (well, in the midwestern USA), there was a printer who was anxiously awaiting the final decision of a potential client. If things went well, this would be their biggest deal to date. But the days went on and on until they finally received the long-awaited email. “We’ve decided to go with someone else” the email read. How could this happen? they asked themselves. “Although we were impressed with your facilities, we feel as though your methods of quality control are not at the level we would like ” the email continued. “We’ve experienced recalls in the past and we just can’t risk them”. 

Unfortunately, situations like this are not uncommon in today’s supplier landscape. As competition between brands increase, so does the demand for high-quality labels and packaging. This means that companies are expanding their requirements when it comes to selecting suppliers or manufacturers for their jobs. Aside from the obvious requirements like cost and turnaround time, many companies look for the added assurance that extensive quality checks are being conducted in the production facility.

We’ve highlighted 3 ways suppliers can use automation to secure customers:

1. Show them you care about their quality 

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Having an extra layer of security goes a long way when it comes to quality control. By implementing a secure and verified quality system, you’re showing potential clients that you’re willing to invest in technology that helps ensure that their products are of a high standard. You’re also helping them uphold their reputation and brand integrity by helping them get their products to market without any errors. In fact, we’ve had GlobalVision customers tell us that having a revision system in place has helped them gain customers just by having it visible on their production floor. Having a reliable quality system, like GlobalVision, in place provides peace-of-mind that the supplier can be trusted to produce the best products.

2. Reduce the risk of costly errors 

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With digital proofreading, suppliers gain a competitive advantage due to the fact that their content is less likely to have errors than competitors who rely on manual proofreading. The customers appreciate the extra sense of security in knowing that their labels and packaging are accurate, potentially saving them from costly and detrimental recalls. For a printer, as an example, even one missed error can cost them a customer, especially if the error goes public or ends up costing their client a lot of money. Prior to using GlobalVision, a customer had lost tens of thousands of dollars by accidentally producing batches of products that were missing their client’s logo.

3. Use it as a unique marketing and sales tool

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More and more, we’re finding that suppliers are using their automated proofreading systems as a marketing and selling point. Today, brands are placing ever-growing importance on automation, integration, and innovation. They’re therefore looking for suppliers who’re also leading the charge when it comes to implementing modern technology in their production process. By showing potential customers that they’re willing to innovate to meet the demands of their customer base, they’re opening doors for new business opportunities from industries they otherwise wouldn’t have broken into. In fact, one of GlobalVision’s printer customers was able to land a $2 million dollar deal by having an automated quality control process in place. Their commitment to high-quality production set them apart from the competition and made them the obvious choice.

Acquiring customers with today’s level of competition is no easy affair. It’s imperative that suppliers continue to ride the technology wave and make use of the automation tools that are available to them, especially when it comes to quality control. By doing so, they’ll be able to increase their customer base and ensure continuous growth that stands the test of time.

To learn more about acquiring customers through automation, check out GlobalVision’s Guide: How Automated Quality Control Helps Printers Secure Customers