The saying goes that it’s not necessarily what you know, but who you know. When it comes to quality control, it’s a little bit of both.
Let me explain: It’s common to only hear of automated software solutions, like GlobalVision, through the grapevine. Not so much through an ad or viral marketing campaign.
Quality-Control Question & Answer
In fact, that’s one of the common questions sales people get when they’re out in the field: “How come we have never heard about this before,” which speaks both to their skepticism and, inevitably, how impressed they are once they’ve seen a demo firsthand. An inspection that might have taken hours takes mere seconds instead.
“How could we not have heard about this before,” is probably more of an accurate way to phrase it. The answer? More often than not: The admittedly niche product is not something for which they had been looking.
Imagine being told by a supervisor to dig a hole and the size of the project is such that it can be done with a shovel. Never mind the fact that it shouldn’t have to be. A shovel is still what you end up using. It wouldn’t occur to you to get it done in a tenth of the time with a backhoe if you had never used one before. Most people don’t look for the best solution possible unless given explicit instructions to. They look for what’s familiar or what’s readily available instead.
Granted, renting a backhoe can be expensive, so to make the metaphor as fitting as possible, it might be best to substitute in a something (even) more cost-effective than the shovel. Say an enchanted spade that magically does all the heavy lifting for you instead. That’s just the nature of the new landscape, due to the exponentially fewer resources required to complete the task at hand.
No Shortcuts, Just Shorter Times to Market
Just like you would look for a shovel to dig a hole, proofreaders would look for a magnifying glass when handed a proof from the printer. What results is a time-consuming adventure that can be incredibly frustrating. Not only can it be hard to see the characters (hence the magnifying glass), but the size and layout difference between the two versions can be dramatic. Your eyes are forced to shift back and forth, often losing their place. Much like you would need a phone number that was just recited to you repeated again, you can’t remember what you just saw.
Don’t worry. The short-term memory loss isn’t clinical. Just one more sign of proofing fatigue and how hard manual proofreading can be. It’s common for GlobalVision sales reps to give prospective clients an on-site exercise to illustrate just that. It’s just important to note that, in pharma and other industries, the stakes are significantly higher than when playing spot-the-difference in the Sunday edition of the paper.
Some customers may get through the exercise quickly, but is the accuracy there? How accurate do they want to be… or need to be? Usually very. That’s where the return on investment truly enters into the equation. It’s an equation that features a surprisingly simple solution, especially once you know what it is that you’re looking for: an easier and better way to proof.